About Daewoo oil Brand

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• In a strategic move that revitalizes a trusted name, Petrol One Industries LLC ("Petrol One") has secured a trademark licensing agreement with POSCO International Co., Ltd. ("POSCO International") to produce and distribute Daewoo-branded lubricants across the Gulf Cooperation Council (GCC) nations and key Asian markets. This partnership, which commenced on April 1, 2024, promises not only to rekindle Daewoo’s formidable legacy but also to set new benchmarks in the lubricant industry.

Daewoo's Legacy Rekindled

• Once a giant in the automotive and heavy industries, Daewoo has been synonymous with innovation and quality, particularly in the Middle East, where it played a pivotal role in industrial and economic growth. The brand's historical presence and established trust in these regions provide fertile ground for its re-entry into the market, this time in the lubricant sector.

Strategic Synergies

• Based in Ras Al-Khaimah, Petrol One, a lubricants manufacturer, stands at the forefront of this exciting venture. With its robust manufacturing facilities, distribution network, and deep market insights, Petrol One is poised to reintegrate the Daewoo brand into the daily lives of millions. "This deal isn't just about bringing a brand back to the market; it’s about reviving a legacy with innovation at its core," says the CEO of Petrol One. "Daewoo is a name people trust, and we’re thrilled to bring that name back into prominence starting this April."

A New Era for Lubricants

• The partnership focuses on high-quality lubricants such as engine oil and hydraulic oil. These products are crucial to the performance and longevity of machinery and vehicles across various industries, making this venture particularly significant. The advanced formulations that will bear the Daewoo name are set to exceed industry standards and offer superior performance, reliability, and efficiency.

Looking Forward

• The partnership between POSCO International and Petrol One is more than a business deal; it's a strategic alliance that forecasts growth and customer satisfsaction. To minimize production lead times and logistics costs, Daewoo products intended for the Asian market will be manufactured in South Korea. "South Korea is not only one of the global leaders in producing high-quality lubricants, but its geographic proximity to our neighboring Asian customers also makes the brand even more attractive," says a spokesman.
• As Petrol One gears up to navigate the complex landscapes of lubricant markets with its new brand, Daewoo, the industry watches with anticipation. With a combination of trusted brand power and high-quality product line-ups, Daewoo's return is expected to set higher standards in the lubricants market.